VP, Sam's Club Analytics Leader

November 8, 2024

Industry: Private

Employment Type:- Full Time

Work Hours:- 8 Hours

Locations:- USA

Full Job Description:-

Role Summary/Purpose:

The role of Vice President, Sam's Club Analytics Leader is responsible for leading an analytics team to develop analytic capabilities, optimization solutions and actionable insights to drive profitable growth for Sam's Club credit portfolio. This will involve portfolio diagnostics, marketing planning, measurement and optimization, customer analytics, customer targeting & segmentation, Financial Forecasting, reporting, and other analytic capabilities to support business strategies and decisions across customer journey. Example strategies/decisions could include Acquisition Marketing and Lifecycle Marketing across channels, new account acquisition, Early Month on Book, customer retention, cross sell, and operational effectiveness.

This leader will closely collaborate with internal business partners and client to support existing products and new product launches. He/she will also foster strong partnership with Analytics and Growth CoEs to develop and implement analytic capabilities, including Data Share, Portfolio Optimization and other strategic analytic capabilities. Last but not least, he/she will recruit and develop high performance analytic team and serve as a key member of the analytic leadership team.

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Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Key Responsibilities:

Provide strategic analytic leadership to support profitable growth of the portfolio
Develop analytic agenda and roadmap to help achieve business goals for the portfolio
Spearhead Analytics development and delivery for new product launches, value propositions, customer
acquisitions, lifecycle marketing and customer experience initiatives
Lead analytic and cross functional teams to design, develop, implement and monitor analytic solutions
Propose new analytic capabilities and solutions to improve business value and customer experience
Foster strong partnership and engagement with both the internal SYF business teams and client teams
Effectively engage and partner with internal business teams as well as client partners at all levels, including senior leadership team
Influence SYF and client partners to implement profitable marketing and customer strategies rooted in analytics
Develop business case presentations and action plans to support marketing and customer strategy, including targeting recommendations, test design, product opportunities and cost/benefit analysis to review with client and SYF business teams
Participate in and present at business and client leadership meetings representing team and analytics organization
Influence business strategies and decisions leveraging analytic insight
Manage, coach and develop a team of analytics professionals
Formulate strategy and action plan to recruit, retain and develop analytic talent
Coach and develop analytic professional through training and hands on experiences
Prioritize workflow across teams to ensure highest-quality execution and delivery of Strategic Analytics, Diagnostics, Ad-hoc analyses and MIS Reporting
Lead analytic team to deliver complex projects from beginning to end, including ideation, data mining, insight generation, and presentation of results and recommendations
Partner with Analytics CoE teams to develop centralized analytic capabilities and/or best practices
Partner with CoE teams to develop and apply advanced analytics and models to optimize business outcomes
Partner with Digital and Journey Analytics teams to develop and implement analytic solutions to improve customer experience across different channels
Provide business requirements to capability development representing client and business
Develop business case presentations and action plans to support portfolio strategy, including targeting recommendations, test design, cross-sell optimization, product opportunities and cost/benefit analysis to review with client and SYF teams
Leverage in-store and world spend data to understand cardholder propensity for profitable sales and refine recommendations accordingly
Create "test and learn" culture through ongoing learning agenda, designs of experiments, and assessment of product and targeting strategies
Develop and execute vision for next generation of segmentation and modeling to drive profitable portfolio growth
Perform other duties and/or special projects as assigned
Partner with different functions to optimize portfolio growth and profitability, e.g. Marketing, Finance, Credit, Business Development, Strategy, Operations

Qualifications/Requirements:

Bachelor's degree in Statistics, Economics, Mathematics, or another quantitative field, OR in lieu of degree, 13+ years of experience in business analytics and/or advanced analytics role
Minimum 9+ years of analytics experience to include:
- 9 + years developing and implementing business and advanced analytics/Data Science to support business
- 5+ years of analytic leadership/managerial experience within financial services, or credit card payments
- 5+ years leading large-scale marketing and/or customer analytics projects
- 5+ years of client facing experience
- 5+ years of project management skills and experience
- Demonstrated ability to manage remotely located teams in US and India
- Ability to travel up to 20% of the time

Desired Characteristics:

Advanced degree in a quantitative field or MBA with Systems and Marketing specialization strongly preferred
Financial services analytics experience CoBrand Credit Card experience preferred
Ability to develop executable strategies, build and lead teams, articulate a clear vision, and deliver results
Strong ability to engage with business teams and cross functional teams
Strong verbal and written communication skills; ability to engage effectively with a broad range of audiences including senior business leaders, senior analytics leaders, and highly technical talent
Ability to influence business strategies and decisions based on analytic insight; Ability to foster partnership and/ or influence senior corporate decision makers
Proven hands-on experience utilizing SAS and SQL; Experience with open-source tools such as Python and R a plus; Experience with Tableau and/or Birst a plus
Experience with modeling/forecasting, and strong understanding of targeting and segmentation
Experience with data visualization tools such as Tableau
Experience using external data sources to drive growth for clients Excellent communication skills both written and verbal
Ability to ideate, design and lead development of analytic capabilities and solutions
Solid understanding of credit card industry financial P&L drivers and key sensitivities, with business performance reporting experience
Ability to synthesize/analyze complex and diverse information and to develop and recommend strategies and communicate them clearly
Strong project management, communications, multi-tasking, relationship management and influencing skills and the ability to work independently are critical to success
Digital marketing analytics experience a plus
Demonstrated ability to manage complexity/ambiguity and multiple initiatives
Advanced skills using Excel and PowerPoint

Eligibility Requirements:

You must be 18 years or older
You must have a high school diploma or equivalent
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).