Industry: Private
Employment Type:- Full Time
Work Hours:- 8 Hours
Locations:- USA
Full Job Description:-
Job Overview:
Our client is an e-commerce business that is in need of a full-time Media Buyer & Creative Director to be part of their push for even more growth! In the company's first 2 years, they have closed off with nearly $12M. They prefer someone with ad campaign experience in e-commerce - especially in the TikTok space, so be sure to include any case studies you have available in your portfolio. Get the creative freedom in handling campaigns & be part of their push for a massive growth phase. If you’re a Digital Media Buyer who can help make a difference, apply today!
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Responsibilities:
- Identify target audiences by building customer avatars based on data and research.
- Scout the competition and tap channels they haven’t reached yet
- A/B Testing, Lookalikes, Retargeting Set Up
- Overall campaign management, performance/conversion optimization, maximization of ROI/ROAS
- Offer predictions into the potential cost of a successful strategy, help set ad budgets, and make sure that the campaign sticks to this budget without compromising on exceptional ad performance.
- Continuously track results of campaigns and offer reports to help learn more about the target market and what corrections need to be done.
- Manage all the backend work for the ads
- Test new strategies
- Continuously test new features as they are released
- Continuously test old features week by week to see if any new media buying tactics are working better
Qualifications, Skills and Key Competencies:
- Has experience managing at least USD300k+ Ad Spend / month
- Needs experience with ecommerce & lead generation verticals.
- Can provide case studies of previous successes in Media Buying
- Media-buying experience in By priority/weight:60% - TikTok 20%-FB 20%-Google (YT, Google Ads)
- Sharp, able to juggle several numbers in their head and make great decisions from these numbers quickly and effectively
- Inventive clever decision-maker who can work quickly and independently
- Have a keen eye for identifying new opportunities based on the data and not thinking they have to "stick to the track" as often you need to follow your own initiative and actively respond to the data even if it goes against everything you know. Data is king
- Must have prior experience with analyzing creatives
- Should be a go-getter and goal-oriented
- Clever decision-maker who can work quickly and independently
- Should have great attention to detail;
- Familiarity in using the TikTok Ads Manager
- Must be able to communicate well in English
