Company: Google

Industry: Private

Employment Type: Full-time

Working Hours: 8 Hours

Job Location: USA

Full Job Description:-

Join us at the Google Operations Center for the opportunity to help Google users tackle their problems and accomplish their goals, all while working in a dynamic and diverse environment.

Program Management Senior Specialists are the glue that keeps all the elements of an email marketing campaign project together. They are well organized project managers, excellent communicators, proactive problem solvers and technical subject matter experts well versed in email marketing. They are the connective tissue between the business (product marketing managers), production project managers and development team. They ensure projects are well defined, and delivered on time and meet quality standards.

Position Responsibilities:

Partner with product marketing managers (PMMs) in campaign ideation and intake document formulation

• Collaborate with PMMs during campaign ideation stage, gather technical requirements, confirm feasibility of ideated campaign features, define potential execution timeline
• Guide the PMM through the Campaign Requirement Document creation, ensure the intake documents are completed and comprehensive for the production team

Project manage campaign development and deployment

• Kick off campaign production with offshore production team, provide guidance and answers to production team during the production process, manage production timelines
• Coordinate with Data Specialists to ensure that data requirements and inputs are feasible for HTML development and production process
• Communicate production progress to PMM, facilitate approval of proofs and prototypes, ensure any changes are implemented after prototype and proof review
• Flag issues that arise during production process and proactively seek solutions

Manage campaign deployment in Gamma, monitor campaign  health

• Actively manage the Gamma campaign deployments, act as the campaign owner in Gamma (pause, activate, launch Gamma campaigns). GAMMA is Google’s internal email marketing platform.
• Be the expert on Gamma campaigns under their management
• Monitor campaign deployment health, through Gamma reporting tools and internal tools. Where applicable, delegate monitoring to Data specialist and email specialists function, however act as the accountable party for campaign health monitoring.

Troubleshoot and solve escalations

• When issues arise, on existing or newly deployed campaigns, proactively lead the resolution process, work closely with product marketing managers, production project managers, and the development team.
• After the fact, document the issue in the form of a blameless post mortem, ensure alignment across stakeholders and facilitate process adjustments mitigating repetition of the issue in the future across the team.

Keep things organized

• Attend regular scrums and stand ups, provide updates on project status and act as a collaborative business partner to the PMM leading the scrum
• Maintain internal project status trackers and post launch quality control sheets
• Ensure accurate work progress tracking in Asana

Drive innovation and thrive for excellence

• Proactively look for ways to improve the process to drive efficiency and reduce risk such as through implementing generative AI tools in the email creative or production processes

Minimum Qualifications:

• Overall 5+ years of experience in project management roles, coordinating projects across multiple organizations/cross functional teams
• 2-3 years of experience with email marketing in a fast paced environment
• Demonstrable experience in marketing automation tools such as Marketo, Eloqua, Marketing Cloud, etc
• Strong communication skills required for interacting with stakeholders and leading the production team

Preferred Qualifications:

• Understanding of marketing operations, processes, business requirements.
• Proactive and curious attitude, strong problem solving skills
• Familiarity with using GenAI (generative AI) for email marketing content, production and optimization
• Comfortable operating in a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects

Benefits

• We support you with competitive wages and comprehensive health care including medical, dental and vision coverage
• We support your family with gender-neutral baby bonding leave, 26 week birth-parent maternity leave, and generous life, accident and disability insurance minimums
• We support your teams with free daily lunch, fully stocked micro-kitchens, and culture clubs and employee resource groups that let you share what you care about

Marketing – Program Management Senior Specialist