Director Digital Marketing

October 22, 2024

Industry: Private

Employment Type:- Full Time

Work Hours:- 8 Hours

Locations:- USA

Full Job Description:-

The Director of Digital Marketing is a strategic leader responsible for overseeing and implementing LRS's digital marketing efforts. The Director will set and manage the direction of brand growth through customer engagement and digital marketing initiatives.

Reports To

Senior Director of Marketing

Strategy Development: Create and execute comprehensive digital marketing strategies that align with business goals. Provide strategic digital education to internal stakeholders about digital marketing topics such as social media, website strategy, campaign execution, paid advertising, and more.
Campaign Management: Oversee the planning, execution, and optimization of digital marketing campaigns across various channels, including social media, SEO, email, and websites. Create, measure, analyze, and optimize marketing-related content performance in various digital communication channels, providing insights and key learnings to stakeholders.
Data Analysis: Develop campaign success metrics and track performance against goals. Analyze performance data to measure the effectiveness of campaigns and make data-driven decisions to improve results.
Brand Awareness: Enhance brand visibility and engagement through innovative digital marketing tactics.
Budget Management: Manage the digital marketing budget, ensuring cost-effective strategies and maximizing ROI.
Collaboration: Work closely with other departments, such as sales and operations, to ensure cohesive marketing efforts.

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Requirements:

A degree in marketing, business, or a related field.
Minimum 5 years work experience in digital marketing, with a track record of successful campaigns.
Strong understanding of digital marketing channels and tools, including SEO, SEM, social media, email marketing, and analytics.
Excellent project management skills and strong attention to detail. Ability to plan and anticipate challenges, manage resources, bring teams together, and maintain timelines.
Proficiency in data analysis and performance/operation metrics.
Ability to think creatively and innovatively to drive brand growth and engagement.

Req Benefits:

The Company LRS is the industry leader in providing innovative and environmentally responsibly waste and recycling solutions. Our team delivers exceptional service and value through relentless commitment to customer satisfaction and preservation of the en
Compensation: $160,000-180,000 plus bonus

Additional Details :

Physical Demands/Environmental Factors * While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear * Occasionally required to stand and walk
Lakeshore Recycling Systems is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age,