Associate Manager, Strategic Growth - Hulu

October 14, 2024

Industry: Private

Employment Type:- Full Time

Work Hours:- 8 Hours

Locations:- USA

Full Job Description:-

Job Summary:

Hulu’s Strategic Growth team is seeking an Associate Manager, Strategic Growth to develop and deliver Premium Add-on growth initiatives that drive Hulu’s most critical KPIs, ranging from product launches to our flagship promotions. In this role, you will collaborate with teammates from marketing, product, finance, and data analytics to identify, define, and execute top priority projects for Hulu’s subscriber and operating income growth. The right person for this job is someone who combines a strategic mindset with analytical chops and a considerable interest in entertainment to confidently lead cross-functional workstreams. If you are someone who is passionate about crafting and executing ideas that will continue the transformation of our media landscape, then this is a phenomenal role for you.

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Responsibilities:

Manage marketing efforts across Premium add-on partnerships (Max, STARZ, Cinemax, Paramount+ with SHOWTIME) to maximize subscriber growth and engagement
Support a key set of content partner relationships to bring campaigns to life across all phases of the subscriber and partner lifecycle (e.g., subscriber acquisition, engagement/retention, marketing initiatives, and partnership management)
Accountable for campaigns activation, execution, approvals between internal and external teams, and performance tracking
Work cross-functionally to secure opportunities for Add-ons marketing exposure; develop and route creative and bring campaigns to market
Monitor performance of implemented strategies in partnership with finance and data teams to inform future strategies
Keep a finger on the pulse of current and upcoming new programming from Hulu and Premium Partners to identify priorities for promotion
Develop executive-ready presentations that succinctly communicate the strategy and go-to-market plan and performance to business leaders

Minimum Requirements:

Minimum of 3 years of cross-functional marketing experience (e.g. strategy, planning/execution, operations, go-to-market, partner management), either with direct-to-consumer products or services
Exceptional quantitative & analytical abilities and proficiency in Google Suite and Microsoft Excel and PowerPoint
High level of curiosity and self-motivation in digging deeper into data / trends and driving impactful insights
Excellent verbal and written communication skills with the capability to interact across all levels and support decision-making
High level of partner management and interpersonal skills
Exceptional attention to detail and the ability to produce accurate, high-quality work
Proactive by nature and comfortability with problem-solving and navigating through ambiguity
Ability to multi-task in a dynamic and fast-paced environment
Highly collaborative with a team-first attitude

Preferred Experience:

Experience in media, tech or with subscription business models
Proficiency with common reporting tools (Tableau) are a plus

Required Education:

Bachelor's degree

Preferred Education:

Major in Business, Marketing, Finance, Economics, Commerce, Engineering, Mathematics or another quantitative field

The hiring range for this position in California is $94,200-$126,200 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered