Industry: Private
Employment Type:- Full Time
Work Hours:- 8 Hours
Locations:- USA
Full Job Description:-
Description
- The Paid Media Account Manager is a full-time position responsible for the day-to-day management of our client's paid marketing initiatives.
- This includes Google Ads campaigns (including Search, Shopping, Display and YouTube campaigns), Bing Ads, Facebook as well as a secondary focus on AdRoll, LinkedIn and similar platforms.
- The Account Manager is expected to ‘own’ client communication, including email, face-to-face, and video conference meetings.
- They will present deliverables, campaign strategies, and tactics on a recurring basis.
- Understand the client’s product and their marketing objectives and goals.
- Develop SEM growth plans in conjunction with the rest of the Four15 Digital senior team.
- Work closely with other internal and external departments to develop fully integrated search campaigns.
- Establish and update budgets caps and ensure accounts are pacing properly.
- Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines.
- Create monthly client reports, verify data accuracy, provide analysis and keep clients updated on the status of their accounts.
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Requirements
- 3+ plus years of paid campaign management experience required
- Bachelor’s Degree (Math or Linguistic discipline preferred)
- Experience with Google Analytics
- Extensive experience with Google AdWords Editor and Bing Ads Editor
- Knowledge of all PPC metrics and definitions
- Technical and analytical mindset
- High proficiency with Microsoft Excel, Word and PowerPoint (in addition to Google Drive Stack)
- Google Certification (Fundamentals), Analytics and Advanced Certification is a plus
- Excellent attention to detail and the ability to effectively multi-task
- Excellent written communication and interpersonal skills
- Experience with Bid Management tools such as Marin or QuanticMind is preferred
- Experience with 3rd party tracking SEO, Display and Affiliate Management experience is a plus (hands-on experience and/or exposure to)
- Multi-lingual is a plus
Benefits
- Better than Competitive compensation plans to increase your salary + bonus opportunities
- 401K match
- PTO that helps support work-life balance
- Paid holidays
- Medical Benefits
- Health
- Dental
- Vision
- 100% remote
- Milestone celebrations for you and your team
- Health & Fitness challenges
- Celebrate “4/15 Day” each and every year!
- Company-sponsored lunches
- Quarterly team bonding events (including off-sites and volunteer opportunities)
- Unlimited career potential
